Introduktion
A collaborative project for a listed biotech company
In collaboration with Paradigm – a leading branding agency based in Gothenburg – we built a new Webflow website for their client Fluicell, a publicly listed biotech company. The project included a stock news integration and a solid technical SEO foundation. Together with Paradigm, we delivered a result we're proud of.
The background
From brand identity to a structured digital platform
Paradigm developed a strategy-based visual identity that strengthened Fluicell’s brand and positioned the company more clearly within the biotech space. The design was delivered in Figma – responsive, structured, and clearly documented. This allowed us to fully focus on the Webflow development, technical SEO implementation, and the stock news integration.
Since Fluicell is a listed company, there was a need to display news and reports in real time.
We initially implemented an integration with Cision (via their API) as part of the launch delivery.
After the site went live, Fluicell decided to switch from Cision to Modular Finance (MFN).
We then updated the integration without affecting the site’s structure, design, or performance.
Our Role:
Project Management
Webflow Developer
SEO Specialist
The challenge
Real-time stock news integration and content flexibility
One new aspect for us was collaborating with an external agency in such a tightly coordinated project. It was our first time working with Paradigm, but the collaboration ran smoothly thanks to their clarity and professionalism.
The main technical challenge was integrating external news feeds in real time. We used JavaScript to connect the site to Cision’s API and automatically fetch and display reports and updates. When the client later switched to MFN, we needed to ensure that the integration could be replaced without disrupting any other parts of the site.
Since Fluicell manages their own content, it was also important to build the site with a logical CMS setup, global components, and flexible sections – enabling quick and safe updates without coding.
The solution
A Webflow setup tailored for scalability and performance
We developed a Webflow website with a structured CMS, global components, and strong technical foundations for performance and SEO. The site was integrated with Cision’s API for automated news updates, and later adapted to Modular Finance (MFN) without impacting design, structure, or user experience.
By combining Webflow’s flexibility with custom code, we ensured that Fluicell’s team could independently manage and scale the site while maintaining high performance across devices.
The result
A fast, SEO-friendly website that Fluicell can own and grow
We launched a fast, responsive, and SEO-optimized website – complete with automated news integration, multilingual support, and an intuitive CMS. Fluicell’s team was able to immediately take ownership of the site and continue managing content internally.
The project clearly demonstrated how powerful Webflow can be when combined with custom code and API integrations: rapid development, technical flexibility, and excellent content control – all without compromising on design or performance. It was also inspiring to collaborate with Paradigm in a project where strategy, design, and technology worked seamlessly together.
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