Introduktion
A new website for the Nordics’ most exclusive startup event
Mashup is an exclusive meeting place for entrepreneurs and investors in the Nordic startup scene. Ahead of this year’s major meetup, we were entrusted to develop a new website in Webflow – with professional design, a clear offering and content that captured Mashup’s focus for the year.
The background
From community to professional digital presence
Mashup had grown rapidly as a community and needed a new website that matched their ambitions. We created a new design foundation in Figma and produced content that showcased their offering, partners and speakers. The goal was to deliver a professional whole that both attracted the right target groups and gave Mashup’s team a solution they could continue working with themselves.
Our Role:
Project Manager
Marketing Manager
Webflow Developer
Web Designer
The challenge
Tight timeline, premium design and clear offering
The challenge was to deliver a new website within a short timeframe – while creating a solution that combined modern design, a clear offering and easy handling for the Mashup team.
- Clarify Mashup’s value and offering for visitors
- Highlight partners, investors, agenda and speakers
- Build in Webflow with a focus on easy editing for the Mashup team
- Deliver quickly ahead of the meetup, with design and structure optimized for conversion
The solution
Webflow, Figma and campaigns that drove visibility
We developed Mashup’s new website in Webflow, based on a tailored design created in Figma. The content was structured to highlight Mashup’s offering, showcase partners and investors and present speakers and agenda in an inspiring way.
To reach the right audience, we produced new content, set up tracking and launched LinkedIn Ads campaigns. The combination of clear design, relevant content and conversion focus turned the website into a concrete tool for Mashup’s marketing.
The project was delivered quickly and gave Mashup a strong platform ahead of the annual meetup, where they achieved record numbers of both sponsors and participants.
The result
A modern platform that strengthens brand and converts
Today, Mashup has a modern and flexible website that strengthens the brand, reflects their community and serves as an effective tool for marketing and conversions ahead of future events.
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