Introduction
Taking CMT’s brand and products to the digital next level
CMT is the Nordic region’s leading manufacturer of custom-built truck flatbeds. When the company was ready to take the next digital step, CMT partnered with us to build a new website in Webflow – one designed to strengthen the brand, drive sales and present their products online with the same weight and quality as in real life. At the same time, the solution had to be flexible enough for CMT’s own team to easily manage and update the website content themselves.
The background
When a legacy website no longer supported growth
The previous website had long served as a digital starting point, but over time it had become too limited in relation to the company’s growth and ambitions. The goal was to create a solution that would showcase both the products and the brand more clearly, contribute to increased sales and give the sales team a stronger tool in their customer dialogue.
To ensure long-term visibility, we focused heavily on creating the right architecture, internal linking and a clear content strategy – which together laid the foundation for the SEO CMT needs to grow organically.
Our Role:
Project Manager
Marketing Manager
Webflow Developer
Web Designer
3D Animator
Frontend Developer
The challenge
Balancing premium design, scalability and business impact
The challenge was to create a website that combined modern design, technical scalability and business development. It needed to be perceived as premium while functioning as a practical tool for marketing and sales – with the right structure to drive leads and business forward.
- A scalable architecture ready for more product pages and a future webshop
- An improved user experience and clearer structure for customers
- A solid foundation for technical SEO with structure and internal linking – complemented by a well-developed on-page content strategy
- A solution that allowed CMT’s team to manage and update the website themselves
- Development of landing pages and opt-in pages for campaigns, lead magnets and other marketing initiatives
Preparing the website for Google Ads, Meta Ads and converting traffic into qualified leads with measurable results
The solution
Design system, 3D visuals and a scalable Webflow foundation
To meet these needs, we created a design system in Figma, which formed the basis for a comprehensive component library in Webflow. This gave CMT a flexible solution where they could continue working with campaigns and content without losing consistency in design or quality.
The products received a new digital presentation through rendered 3D images combined with real product photography. This way, they were presented online with the same weight and quality as in real life. The product pages were expanded with more content, a clearer structure and a unified feel that strengthened both the user experience and the technical SEO foundation.
We also developed landing pages and opt-in pages for campaigns, with a focus on conversion and lead generation. In addition, we created a custom solution for downloading dynamic PDFs with product information directly from the website – a practical support tool for the sales team.
Together with CMT’s own copywriters, we developed new optimized content, built a clearer internal link structure and implemented technical SEO improvements to strengthen visibility in search results.
The result
A flexible, sales-driven website built for growth and visibility
Today, CMT has a modern and flexible website that strengthens the brand, presents the products in the best possible way, functions as an effective tool for both sales and customer dialogue – and is also optimized for search engines.
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