industry
Urban development
tools used
Webflow, Figma, GSAP, HubSpot, Custom code, Google Tag Manager, Google Analytics 4, Google Ads, Technical SEO
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Introduktion
Bringing Tyréns innovation program online with Webflow
Together with Tyréns – one of Sweden’s leading companies in urban development – we built a new website for their innovation program, Next. It was the company’s first project in Webflow and we were trusted to bring it to life while also showcasing what Webflow can do in an enterprise environment. The goal was to create a modern, flexible and user-friendly website where their marketing team could independently publish new innovations – with full freedom and without relying on developers.
The background
A showcase for sustainable urban development and AI solutions
Tyréns is a pioneer in sustainable urban development and innovation. Through its program, Next, the company drives research, product development and AI solutions that bring real value to society. When they reached out to us, they wanted a new website to showcase their innovations – a digital platform where each project could be presented in an inspiring and professional way.
Webflow was chosen for its flexibility – both in design and content management – and because their marketing team wanted to be able to update the site on their own. We were responsible for the design and created a modern, clean and easy-to-navigate visual identity that reflected both innovation and clarity.
Our Role:
Project Manager
Marketing Manager
Webflow Developer
Web Designer
Frontend Developer
The challenge
Tight timeline, flexible structure and seamless lead handling
The project had a tight deadline, which required a fast and seamless collaboration. We worked closely with Tyréns’ marketing team and kept up the pace thanks to quick decisions and clear communication.
Since each innovation project looked different – with varying content, structure and layout – we needed to create a flexible solution that allowed their team to easily build project pages while maintaining consistency.
The solution
Modular Webflow system with Hubspot integration and SEO foundation
We developed a comprehensive library of modular components in Webflow, enabling Tyréns to assemble each project page based on specific needs while keeping a unified look.
The site was integrated with Hubspot via their Webflow app and supplemented with custom code, ensuring each project page automatically linked to the correct contact person. This streamlined lead management and follow-up while improving the visitor experience.
We also created a complete style guide in Figma, built GSAP animations for dynamic interaction and delivered a structured technical SEO foundation together with tracking (GA4 + Google Tag Manager) prepared for future Google Ads campaigns.
The result
A scalable platform where Tyréns can grow independently
The result was a fast, user-friendly and visually engaging website that combined technology, design and structure.
- Modular component system for scalable content management
- Visual identity and style guide in Figma
- Hubspot integration with automated contact linking
- GSAP animations for a dynamic experience
- Technical SEO foundation and tracking for ads
- Full onboarding of Tyréns’ marketing team, enabling them to manage content independently after launch
Today, the site functions as a digital platform where Tyréns can showcase innovations, generate leads and grow independently.
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